Search Results - Ries, Al

Al Ries

Al Ries Alfred Paul Ries (November 14, 1926 – October 7, 2022) was an American marketing professional and author. He was the cofounder and chairman of the Atlanta-based consulting firm Ries & Ries with his partner and daughter, Laura Ries. Along with Jack Trout, Ries is credited with resurrecting the idea of "positioning" in the field of marketing. Provided by Wikipedia
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  1. 1
    La revolución del marketing : la táctica de la estrategia

    La revolución del marketing : la táctica de la estrategia by Ries, Al

    Published 1989
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  2. 2
    Las 22 leyes inmutables del marketing

    Las 22 leyes inmutables del marketing by Ries, Al

    Published 1993
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  3. 3
    Posicionamiento

    Posicionamiento by Ries, Al

    Published 1989
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