Search Results - Ries, Al
Al Ries
Alfred Paul Ries (November 14, 1926 – October 7, 2022) was an American marketing professional and author. He was the cofounder and chairman of the Atlanta-based consulting firm Ries & Ries with his partner and daughter, Laura Ries. Along with Jack Trout, Ries is credited with resurrecting the idea of "positioning" in the field of marketing.
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La revolución del marketing : la táctica de la estrategia by Ries, Al
Published 1989Call Number: Loading…
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Las 22 leyes inmutables del marketing by Ries, Al
Published 1993Call Number: Loading…
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