Mercadotecnia : conceptos y aplicaciones

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Bibliographic Details
Main Author: Schewe, Charles D.
Other Authors: Smith, Reuben M., Corona de Cortin, Hortensia., trad, Moreno González, Geraldo M., rev
Format: Book
Language:Spanish
Published: Mc Graw Hill. c1988.
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Description
Physical Description:xxiii, 724 p. 24 cm.
Bibliography:Indice.