Mercadotecnia : conceptos y aplicaciones
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| Main Author: | |
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| Other Authors: | , , |
| Format: | Book |
| Language: | Spanish |
| Published: |
Mc Graw Hill.
c1988.
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| Subjects: | |
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| Physical Description: | xxiii, 724 p. 24 cm. |
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| Bibliography: | Indice. |