Gerencia de Marketing : estrategias y programas
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| Main Author: | Guiltinan, Joseph P. |
|---|---|
| Other Authors: | Paul, Gordon W., Madden, Thomas J., Avila de Barón, Cecilia., trad, Pérez Cifuentes, Gabriel., rev. téc |
| Format: | Book |
| Language: | Spanish |
| Published: |
Mc Graw Hill.
c1998.
|
| Edition: | 6ª ed. |
| Subjects: | |
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