APA (7th ed.) Citation

Lamb, C. W., McDaniel, C., & Hair, J. F. (1998). Marketing (4ª ed.). International Thomson Editores.

Chicago Style (17th ed.) Citation

Lamb, Charles W., Carl McDaniel, and Joseph F. Hair. Marketing. 4ª ed. International Thomson Editores, 1998.

MLA (9th ed.) Citation

Lamb, Charles W., et al. Marketing. 4ª ed. International Thomson Editores, 1998.