Cravens, D. W., & Piercy, N. F. (2006). Strategic marketing (8th ed.). McGraw-Hill.

Cravens, David W., and Nigel F. Piercy. Strategic Marketing. 8th ed. Boston, MA: McGraw-Hill, 2006.

Cravens, David W., and Nigel F. Piercy. Strategic Marketing. 8th ed. McGraw-Hill, 2006.