Strategic marketing

Strategic marketing

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Xehetasun bibliografikoak
Egile nagusia:	Cravens, David W.
Beste egile batzuk:	Piercy, Nigel F.
Formatua:	Liburua
Hizkuntza:	ingelesa
Argitaratua:	Boston, MA. McGraw-Hill c2006
Edizioa:	8th ed.
Gaiak:	COMERCIALIZACION. ADMINISTRACION DE COMERCIALIZACION.
Etiketak:	Etiketa erantsi Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!

Antzeko izenburuak

Strategic marketing problems : cases and comments
nork: Kerin, Roger
Argitaratua: (1987)

Marketing research : text and cases
nork: Boyd, Harper W.
Argitaratua: (1989)

Marketing : contemporary concepts and practices
nork: Schoell, William F.
Argitaratua: (1988)

Marketing estratégico
nork: Lambin, Jean Jacques
Argitaratua: (1987)

Cases in marketing management
nork: Bernhardt, Kenneth L.
Argitaratua: (1988)

Marketing 90 /91
nork: Richardson, John E.
Argitaratua: (1990)

Marketing a managerial approach
nork: Cunningham, William H.
Argitaratua: (1987)

Marketing estratégico
nork: Lambin, Jean-Jacques
Argitaratua: (1996)

Marketing en internet ; Estrategias básicas para destacarse on-line
nork: Arzuaga, Gonzalo
Argitaratua: (2001)

Marketing
nork: Lamb, Charles W.
Argitaratua: (1998)

Marketing : concepts and strategies
nork: Pride, William M.
Argitaratua: (1989)

Essentials of global marketing
nork: Jain, Subhash C.
Argitaratua: (2008)

International marketing
nork: Czinkota, Michael R.
Argitaratua: (1988)

Marketing management : analysis, planning, implementation and control
nork: Kotler, Philip
Argitaratua: (1988)

Principles of marketing
nork: Kotler, Philip
Argitaratua: (1996)

Marketing internacional
nork: Czinkota, Michael R.
Argitaratua: (1996)

Marketing internacional
nork: Cateora, Philip R.
Argitaratua: (2014)

Industrial marketing management : text and cases
nork: Haas, Robert W.
Argitaratua: (1986)

Dirección de marketing :
nork: Kotler, Philip
Argitaratua: (2012)

Marketing de Servicios : Personal, tecnología y estrategia
nork: Lovelock, Christopher
Argitaratua: (2015)

Marketing : basic concepts and decisions
nork: Pride, William M.
Argitaratua: (1987)

Marketing : conceptos y estrategias
nork: Pride, William M.
Argitaratua: (1997)

Marketing management ; a strategic decision - making approach
nork: Mullins, John W....[et al]
Argitaratua: (2005)

Marketing : decisiones y conceptos básicos
nork: Pride, William M.
Argitaratua: (1982)

Marketing
nork: Kerin, Roger A....[et al]
Argitaratua: (2006)

Marketing
nork: Evans, Joel R.
Argitaratua: (1985)

Marketing
nork: Evans, Joel R.
Argitaratua: (1987)

Marketing y calidad total : imagen de calidad y comunicación
nork: Mazarrasa, Miguel
Argitaratua: (1994)

Essentials of marketing ; a global-management approach
nork: Perreault, William D.
Argitaratua: (2006)

Student guide for concepts in marketing ; for use with Marketing, 8th ed.
nork: Nash, Robert D.
Argitaratua: (2006)

Mercadotecnia : conceptos y prácticas modernas
nork: Schoell, William F.
Argitaratua: (1991)

Sistemas de información de mercadotecnia
nork: Marshall, Kimball P.
Argitaratua: (1999)

Fundamentals of marketing
nork: Stanton, William J.
Argitaratua: (1987)

Applications in basic marketing : clippings from the popular business press
nork: McCarthy, E. Jerome
Argitaratua: (1990)

Marketing research
nork: Hair, Joseph F.
Argitaratua: (2006)

The history of marketing thought
nork: Bartels, Robert
Argitaratua: (1988)

Marketing research
nork: Aaker, David A.
Argitaratua: (1986)

Marketing plan para emprendedores /
nork: Cariola, Oscar Horacio
Argitaratua: (2003)

Fundamentos de marketing
nork: Stanton, William J.
Argitaratua: (1996)

Marketing 3.0
nork: Kotler, Philip
Argitaratua: (2013)