Marketing internacional
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| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Language: | Spanish |
| Published: |
México, D.F.
McGraw-Hill
2014
|
| Edition: | 16ª edición |
| Subjects: | |
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| 005 | 20151013111630.0 | ||
| 008 | 151013s2014 mx ||||| |||| 000 ||spa | ||
| 020 | |a 9786071512093 | ||
| 040 | |a CL-ChBUA |c CL-ChBUA | ||
| 082 | 0 | 0 | |a 658.848 |
| 100 | 1 | |a Cateora, Philip R. | |
| 245 | 1 | 0 | |a Marketing internacional |c Philip R. Cateora, Mary C. Gilly, John L. Graham |
| 250 | |a 16ª edición | ||
| 260 | |a México, D.F. |b McGraw-Hill |c 2014 | ||
| 300 | |a xxx, 625 páginas |b ilustraciones |c 27 centímetros | ||
| 504 | |a índice, glosario | ||
| 650 | 4 | |a ADMINISTRACION DE COMERCIALIZACION | |
| 650 | 4 | |a ADMINISTRACION DE VENTAS | |
| 650 | 4 | |a ANALISIS DE MERCADO | |
| 650 | 4 | |a COMERCIALIZACION | |
| 700 | 1 | |a Gilly, Mary C. | |
| 700 | 1 | |a Graham, John L. | |
| 942 | |2 ddc |c LIB | ||
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