Linoff, G. S., & Berry, M. J. (2011). Data mining techniques: For marketing, sales, and customer relationship management (3ª edición.). Wiley Publishing.
Chicago Style (17th ed.) CitationLinoff, Gordon S., and Michael J.A Berry. Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management. 3ª edición. Indianapolis, IN: Wiley Publishing, 2011.
MLA (9th ed.) CitationLinoff, Gordon S., and Michael J.A Berry. Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management. 3ª edición. Wiley Publishing, 2011.
Warning: These citations may not always be 100% accurate.