Dirección de marketing :
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | Spanish |
| Published: |
México, D.F.
Pearson Educación
2012
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| Edition: | 14ª edición |
| Subjects: | |
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| Physical Description: | 808 páginas ilustraciones 27 cm |
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| Bibliography: | índice, apéndice, glosario |
| ISBN: | 978-607-32-1245-8 |