Strategy winning in the marketplace: core concepts, analytical tools, case
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Boston
McGraw - Hill
2006
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| Edition: | 2nd ed. |
| Subjects: | |
| Tags: |
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| Physical Description: | xl, 960 p. 26 cm. |
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| Bibliography: | il., índice |
| ISBN: | 0072989904 |