Cita APA (7a ed.)

Arens, W. F. (2006). Contemporary Advertising (10th ed.). McGraw - Hill.

Cita Chicago Style (17a ed.)

Arens, William F. Contemporary Advertising. 10th ed. Boston: McGraw - Hill, 2006.

Cita MLA (9a ed.)

Arens, William F. Contemporary Advertising. 10th ed. McGraw - Hill, 2006.