APA (7th ed.) Citation

Hair, J. F., Bush, R. P., & Ortinau, D. J. (2006). Marketing research (3rd ed.). McGraw - Hill.

Chicago Style (17th ed.) Citation

Hair, Joseph F., Robert P. Bush, and David J. Ortinau. Marketing Research. 3rd ed. Boston: McGraw - Hill, 2006.

MLA (9th ed.) Citation

Hair, Joseph F., et al. Marketing Research. 3rd ed. McGraw - Hill, 2006.