APA (7th ed.) Citation

Perreault, W. D., & McCarthy, E. J. (2006). Essentials of marketing: A global-management approach (décima edición.). McGraw-Hill.

Chicago Style (17th ed.) Citation

Perreault, William D., and E. Jerome McCarthy. Essentials of Marketing: A Global-management Approach. décima edición. Boston, MA: McGraw-Hill, 2006.

MLA (9th ed.) Citation

Perreault, William D., and E. Jerome McCarthy. Essentials of Marketing: A Global-management Approach. décima edición. McGraw-Hill, 2006.