Cita APA (7th ed.)

Perreault, W. D., & McCarthy, E. J. (2006). Essentials of marketing: A global-management approach (décima edición.). McGraw-Hill.

Cita Chicago (17th ed.)

Perreault, William D., i E. Jerome McCarthy. Essentials of Marketing: A Global-management Approach. décima edición. Boston, MA: McGraw-Hill, 2006.

Cita MLA (9th ed.)

Perreault, William D., i E. Jerome McCarthy. Essentials of Marketing: A Global-management Approach. décima edición. McGraw-Hill, 2006.