Perreault, W. D., & McCarthy, E. J. (2006). Essentials of marketing: A global-management approach (décima edición.). McGraw-Hill.
Chicago Style (17. basım) AtıfPerreault, William D., ve E. Jerome McCarthy. Essentials of Marketing: A Global-management Approach. décima edición. Boston, MA: McGraw-Hill, 2006.
MLA (9th ed.) AtıfPerreault, William D., ve E. Jerome McCarthy. Essentials of Marketing: A Global-management Approach. décima edición. McGraw-Hill, 2006.
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