Essentials of marketing ; a global-management approach
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Boston, MA.
McGraw-Hill
2006
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| Edition: | décima edición |
| Subjects: | |
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| Physical Description: | xl, 638 páginas 29 centímetros + 1 CD-ROM |
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| Bibliography: | índice, ilustraciones, bibliografía + 1 CD-ROM |
| ISBN: | 0072935898 |