Essentials of marketing ; a global-management approach

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Bibliographic Details
Main Author: Perreault, William D. (autor)
Other Authors: McCarthy, E. Jerome (coautor)
Format: Book
Language:English
Published: Boston, MA. McGraw-Hill 2006
Edition:décima edición
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Description
Physical Description:xl, 638 páginas 29 centímetros + 1 CD-ROM
Bibliography:índice, ilustraciones, bibliografía
+ 1 CD-ROM
ISBN:0072935898