Essentials of marketing ; a global-management approach
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Boston, MA.
McGraw-Hill
2006
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| Edition: | décima edición |
| Subjects: | |
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| 100 | 1 | |a Perreault, William D. |e autor | |
| 245 | 1 | 0 | |a Essentials of marketing ; |b a global-management approach |c William D. Perreault ; E. Jerome McCarthy |
| 250 | |a décima edición | ||
| 260 | |a Boston, MA. |b McGraw-Hill |c 2006 | ||
| 300 | |a xl, 638 páginas |c 29 centímetros |e + 1 CD-ROM | ||
| 336 | |2 rdacontent |a text |b txt | ||
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| 504 | |a índice, ilustraciones, bibliografía | ||
| 504 | |a + 1 CD-ROM | ||
| 650 | 4 | |a COMERCIALIZACION | |
| 650 | 4 | |a ADMINISTRACION DE VENTAS | |
| 700 | 1 | |a McCarthy, E. Jerome |e coautor | |
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