Essentials of marketing ; a global-management approach
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| Main Author: | Perreault, William D. (autor) |
|---|---|
| Other Authors: | McCarthy, E. Jerome (coautor) |
| Format: | Book |
| Language: | English |
| Published: |
Boston, MA.
McGraw-Hill
2006
|
| Edition: | décima edición |
| Subjects: | |
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