APA (7th ed.) Citation

Perreault, W. D., & McCarthy, E. J. (2005). Learning aid for use with Basic Marketing: A global-managerial approach (15th ed.). McGraw-Hill.

Chicago Style (17th ed.) Citation

Perreault, William D., and E. Jerome McCarthy. Learning Aid for Use with Basic Marketing: A Global-managerial Approach. 15th ed. Boston: McGraw-Hill, 2005.

MLA (9th ed.) Citation

Perreault, William D., and E. Jerome McCarthy. Learning Aid for Use with Basic Marketing: A Global-managerial Approach. 15th ed. McGraw-Hill, 2005.