APA-Zitierstil (7. Ausg.)

Perreault, W. D., & McCarthy, E. J. (2005). Learning aid for use with Basic Marketing: A global-managerial approach (15th ed.). McGraw-Hill.

Chicago-Zitierstil (17. Ausg.)

Perreault, William D., und E. Jerome McCarthy. Learning Aid for Use with Basic Marketing: A Global-managerial Approach. 15th ed. Boston: McGraw-Hill, 2005.

MLA-Zitierstil (9. Ausg.)

Perreault, William D., und E. Jerome McCarthy. Learning Aid for Use with Basic Marketing: A Global-managerial Approach. 15th ed. McGraw-Hill, 2005.