Perreault, W. D., & McCarthy, E. J. (2005). Learning aid for use with Basic Marketing: A global-managerial approach (15th ed.). McGraw-Hill.
Čikaški stil citiranja (17. izdanje)Perreault, William D., i E. Jerome McCarthy. Learning Aid for Use with Basic Marketing: A Global-managerial Approach. 15th ed. Boston: McGraw-Hill, 2005.
MLA način citiranja (9. izdanje)Perreault, William D., i E. Jerome McCarthy. Learning Aid for Use with Basic Marketing: A Global-managerial Approach. 15th ed. McGraw-Hill, 2005.
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