Student guide for concepts in marketing ; for use with Marketing, 8th ed.
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Boston
McGraw-Hill
2006
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| Subjects: | |
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| Physical Description: | xv, 452 p. 27 cm. |
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| Bibliography: | Indice, cuads., il. |
| ISBN: | 0073210323 |