Stanton, W. J., Etzon, M., & Walker, B. J. (2004). Fundamentos de Marketing. McGraw-Hill.

Stanton, William J., Michael Etzon, and Bruce J. Walker. Fundamentos De Marketing. México, D.F: McGraw-Hill, 2004.

Stanton, William J., et al. Fundamentos De Marketing. McGraw-Hill, 2004.