Marketing de Servicios : Personal, tecnología y estrategia
Saved in:
| Main Author: | Lovelock, Christopher (autor) |
|---|---|
| Other Authors: | Wirtz, Jochen (coautor), Pineda Ayala, Leticia Esther (traductor) |
| Format: | Book |
| Language: | Spanish |
| Published: |
Delegación Álvaro Obregón, México D.F.
Pearson Educación de México, S.A.
2015
|
| Edition: | Séptima edición |
| Subjects: | |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
Mercadotecnia de servicios
by: Lovelock, Christopher H.
Published: (1997) -
International marketing
by: Czinkota, Michael R.
Published: (1988) -
Marketing : concepts and strategies
by: Pride, William M.
Published: (1989) -
Marketing : contemporary concepts and practices
by: Schoell, William F.
Published: (1988) -
Marketing estratégico
by: Lambin, Jean Jacques
Published: (1987)