Consumer behavior
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Boston
Houghton Mifflin
c2007
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| Edition: | 4th ed. |
| Subjects: | |
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| Physical Description: | xxiv, 531 p. 27 cm. |
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| Bibliography: | il., índice |
| ISBN: | 0618731814 |