Comportamiento del consumidor y estrategia de marketing
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | Spanish |
| Published: |
México, D.F.
McGraw-Hill
2006
|
| Edition: | 7ª ed. |
| Subjects: | |
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| 100 | 1 | |a Peter, J. Paul | |
| 245 | 1 | 0 | |a Comportamiento del consumidor y estrategia de marketing |
| 250 | |a 7ª ed. | ||
| 260 | |a México, D.F. |b McGraw-Hill |c 2006 | ||
| 300 | |a 578 p. |c 27 cm. | ||
| 504 | |a índice, il., glosario | ||
| 650 | 4 | |a MERCADEO | |
| 650 | 4 | |a CONSUMIDORES | |
| 700 | 1 | |a Olson, Jerry C. | |
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