Cita APA (7th ed.)

Kerin, R. A. a. (2006). Marketing (8th ed.). McGraw-Hill.

Cita Chicago (17th ed.)

Kerin, Roger A....[et al]. Marketing. 8th ed. Boston, MA: McGraw-Hill, 2006.

Cita MLA (9th ed.)

Kerin, Roger A....[et al]. Marketing. 8th ed. McGraw-Hill, 2006.