APA (7th ed.) Citation

Kerin, R. A. a. (2006). Marketing (8th ed.). McGraw-Hill.

Chicago Style (17th ed.) Citation

Kerin, Roger A....[et al]. Marketing. 8th ed. Boston, MA: McGraw-Hill, 2006.

MLA (9th ed.) Citation

Kerin, Roger A....[et al]. Marketing. 8th ed. McGraw-Hill, 2006.