Marketing
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Boston, MA.
McGraw-Hill
c2006
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| Edition: | 8th ed. |
| Subjects: | |
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| Physical Description: | 733 p. 29 cm. |
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| Bibliography: | índice, glosario, il. |
| ISBN: | 9780072828801 |