McCarthy, E. J. (1982). Essentials of marketing. Richard D. Irwin.
Cita Chicago (17th ed.)McCarthy, E. Jerome. Essentials of Marketing. Richard D. Irwin, 1982.
Cita MLA (9th ed.)McCarthy, E. Jerome. Essentials of Marketing. Richard D. Irwin, 1982.
Atenció: Aquestes cites poden no estar 100% correctes.