APA (7th ed.) Citation

McCarthy, E. J. (1982). Essentials of marketing. Richard D. Irwin.

Chicago Style (17th ed.) Citation

McCarthy, E. Jerome. Essentials of Marketing. Richard D. Irwin, 1982.

MLA (9th ed.) Citation

McCarthy, E. Jerome. Essentials of Marketing. Richard D. Irwin, 1982.

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