McCarthy, E. J. (1982). Essentials of marketing. Richard D. Irwin.
Cita Chicago Style (17a ed.)McCarthy, E. Jerome. Essentials of Marketing. Richard D. Irwin, 1982.
Cita MLA (9a ed.)McCarthy, E. Jerome. Essentials of Marketing. Richard D. Irwin, 1982.
Precaución: Estas citas no son 100% exactas.