McCarthy, E. J. (1982). Essentials of marketing. Richard D. Irwin.
Citación estilo ChicagoMcCarthy, E. Jerome. Essentials of Marketing. Richard D. Irwin, 1982.
Cita MLAMcCarthy, E. Jerome. Essentials of Marketing. Richard D. Irwin, 1982.
Warning: These citations may not always be 100% accurate.