APA (7th ed.) Citation

Bartels, R. (1988). The history of marketing thought (3ª ed.). Publishing Horizons.

Chicago Style (17th ed.) Citation

Bartels, Robert. The History of Marketing Thought. 3ª ed. Publishing Horizons, 1988.

MLA (9th ed.) Citation

Bartels, Robert. The History of Marketing Thought. 3ª ed. Publishing Horizons, 1988.

Warning: These citations may not always be 100% accurate.