Cita APA (7a ed.)

Bartels, R. (1988). The history of marketing thought (3ª ed.). Publishing Horizons.

Cita Chicago Style (17a ed.)

Bartels, Robert. The History of Marketing Thought. 3ª ed. Publishing Horizons, 1988.

Cita MLA (9a ed.)

Bartels, Robert. The History of Marketing Thought. 3ª ed. Publishing Horizons, 1988.