Bartels, R. (1988). The history of marketing thought (3ª ed.). Publishing Horizons.
Citación estilo ChicagoBartels, Robert. The History of Marketing Thought. 3ª ed. Publishing Horizons, 1988.
Cita MLABartels, Robert. The History of Marketing Thought. 3ª ed. Publishing Horizons, 1988.
Warning: These citations may not always be 100% accurate.