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Cases in marketing management
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Cases in marketing management
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Bibliographic Details
Main Author:
Bernhardt, Kenneth L.
Format:
Book
Language:
English
Published:
Business.
1988.
Edition:
4ª ed.
Subjects:
COMERCIALIZACION.
ADMINISTRACION DE COMERCIALIZACION.
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Physical Description:
xiv, 767 p. 23 cm.
Bibliography:
Indice.
ISBN:
0256036764
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