Cunningham, W. H. (1987). Marketing a managerial approach (2ª ed.). South-Western.
Style de citation Chicago (17e éd.)Cunningham, William H. Marketing a Managerial Approach. 2ª ed. South-Western, 1987.
Style de citation MLA (9e éd.)Cunningham, William H. Marketing a Managerial Approach. 2ª ed. South-Western, 1987.
Attention : ces citations peuvent ne pas être correctes à 100%.