Cunningham, W. H. (1987). Marketing a managerial approach (2ª ed.). South-Western.
Chicago (17e ed.) BronvermeldingCunningham, William H. Marketing a Managerial Approach. 2ª ed. South-Western, 1987.
MLA (9e ed.) BronvermeldingCunningham, William H. Marketing a Managerial Approach. 2ª ed. South-Western, 1987.
Let op: Deze citaties zijn niet altijd 100% accuraat.