Kerin, R. (1987). Strategic marketing problems: Cases and comments (4ª ed.). Allyn and Bacon.
Style de citation Chicago (17e éd.)Kerin, Roger. Strategic Marketing Problems: Cases and Comments. 4ª ed. Allyn and Bacon, 1987.
Style de citation MLA (9e éd.)Kerin, Roger. Strategic Marketing Problems: Cases and Comments. 4ª ed. Allyn and Bacon, 1987.
Attention : ces citations peuvent ne pas être correctes à 100%.