APA (7th ed.) Citation

Kerin, R. (1987). Strategic marketing problems: Cases and comments (4ª ed.). Allyn and Bacon.

Chicago Style (17th ed.) Citation

Kerin, Roger. Strategic Marketing Problems: Cases and Comments. 4ª ed. Allyn and Bacon, 1987.

MLA (9th ed.) Citation

Kerin, Roger. Strategic Marketing Problems: Cases and Comments. 4ª ed. Allyn and Bacon, 1987.

Warning: These citations may not always be 100% accurate.