APA (7th ed.) Citation

McCarthy, E. J. (1990). Applications in basic marketing: Clippings from the popular business press. Irwin.

Chicago Style (17th ed.) Citation

McCarthy, E. Jerome. Applications in Basic Marketing: Clippings from the Popular Business Press. Irwin, 1990.

MLA (9th ed.) Citation

McCarthy, E. Jerome. Applications in Basic Marketing: Clippings from the Popular Business Press. Irwin, 1990.

Warning: These citations may not always be 100% accurate.