McCarthy, E. J. (1990). Applications in basic marketing: Clippings from the popular business press. Irwin.
Cita Chicago (17th ed.)McCarthy, E. Jerome. Applications in Basic Marketing: Clippings from the Popular Business Press. Irwin, 1990.
Cita MLA (9th ed.)McCarthy, E. Jerome. Applications in Basic Marketing: Clippings from the Popular Business Press. Irwin, 1990.
Atenció: Aquestes cites poden no estar 100% correctes.