McCarthy, E. J. (1990). Applications in basic marketing: Clippings from the popular business press. Irwin.
Čikaški stil citiranja (17. izdanje)McCarthy, E. Jerome. Applications in Basic Marketing: Clippings from the Popular Business Press. Irwin, 1990.
MLA način citiranja (9. izdanje)McCarthy, E. Jerome. Applications in Basic Marketing: Clippings from the Popular Business Press. Irwin, 1990.
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