APA (7th ed.) Citation

Pride, W. M. (1989). Marketing: Concepts and strategies (6ª ed.). Houghton Mifflin.

Chicago Style (17th ed.) Citation

Pride, William M. Marketing: Concepts and Strategies. 6ª ed. Houghton Mifflin, 1989.

MLA (9th ed.) Citation

Pride, William M. Marketing: Concepts and Strategies. 6ª ed. Houghton Mifflin, 1989.

Warning: These citations may not always be 100% accurate.