APA (7th ed.) Citation

Pride, W. M. (1987). Marketing: Basic concepts and decisions (5ª ed.). Houghton Mifflin.

Chicago Style (17th ed.) Citation

Pride, William M. Marketing: Basic Concepts and Decisions. 5ª ed. Houghton Mifflin, 1987.

MLA (9th ed.) Citation

Pride, William M. Marketing: Basic Concepts and Decisions. 5ª ed. Houghton Mifflin, 1987.

Warning: These citations may not always be 100% accurate.