Pride, W. M. (1987). Marketing: Basic concepts and decisions (5ª ed.). Houghton Mifflin.
Cita Chicago (17th ed.)Pride, William M. Marketing: Basic Concepts and Decisions. 5ª ed. Houghton Mifflin, 1987.
Cita MLA (9th ed.)Pride, William M. Marketing: Basic Concepts and Decisions. 5ª ed. Houghton Mifflin, 1987.
Atenció: Aquestes cites poden no estar 100% correctes.