Pride, W. M. (1987). Marketing: Basic concepts and decisions (5ª ed.). Houghton Mifflin.
Cita Chicago Style (17a ed.)Pride, William M. Marketing: Basic Concepts and Decisions. 5ª ed. Houghton Mifflin, 1987.
Cita MLA (9a ed.)Pride, William M. Marketing: Basic Concepts and Decisions. 5ª ed. Houghton Mifflin, 1987.
Precaución: Estas citas no son 100% exactas.