APA (7th ed.) Citation

Pride, W. M. (1997). Marketing: Conceptos y estrategias (9ª ed.). Mc Graw Hill.

Chicago Style (17th ed.) Citation

Pride, William M. Marketing: Conceptos Y Estrategias. 9ª ed. Mc Graw Hill, 1997.

MLA (9th ed.) Citation

Pride, William M. Marketing: Conceptos Y Estrategias. 9ª ed. Mc Graw Hill, 1997.

Warning: These citations may not always be 100% accurate.