Marketing : conceptos y estrategias
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| Main Author: | |
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| Format: | Book |
| Language: | Spanish |
| Published: |
Mc Graw Hill.
c1997.
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| Edition: | 9ª ed. |
| Subjects: | |
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| Physical Description: | xxvii, 877 p. 26 cm. |
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| Bibliography: | Apéndice, glosario, índice. |
| ISBN: | 0395728312 |