Cita APA (7th ed.)

Stanton, W. J. (1987). Fundamentals of marketing (8ª ed.). Mc Graw Hill.

Cita Chicago (17th ed.)

Stanton, William J. Fundamentals of Marketing. 8ª ed. Mc Graw Hill, 1987.

Cita MLA (9th ed.)

Stanton, William J. Fundamentals of Marketing. 8ª ed. Mc Graw Hill, 1987.