Cita APA (7a ed.)

Stanton, W. J. (1987). Fundamentals of marketing (8ª ed.). Mc Graw Hill.

Cita Chicago Style (17a ed.)

Stanton, William J. Fundamentals of Marketing. 8ª ed. Mc Graw Hill, 1987.

Cita MLA (9a ed.)

Stanton, William J. Fundamentals of Marketing. 8ª ed. Mc Graw Hill, 1987.